Chopard, Eva Herzigova and the New Advertising Campaign

The famous luxury brand Chopard launched in 2006 a new advertising campaign. The international advertising campaign will have a series of 5 visuals that represent the main aspect, the core of the campaign. Generally the advertising campaigns of the brand have always underlined the magnificent products of the company, whether jewelry or timepieces.

But for the first time the company creates a campaign around a single subject. The core of it is the top model Eva Herzigova. She highlights all the brand's products, whether jewelry, timepieces or necklaces. The beautiful model plays a unique role for each product from Chopard.

The 5 visuals developed for the Chopard advertising campaign are made with a brilliant imagination and fashion. The structure of the visuals is performed around 3 main ideas:

- the first is linked to the world of dreams, fashion and magic which the brand is made of; it is the place of everything prestigious and yet seductive and surely complicated which represents the main magic figure of the idea;

- the second idea refers to the strategy which is tightly linked with international communication; the latter is performed through the movies with the help of allusions taken from the "seventh art";

- the last idea refers to the flexibility of the illustration of universe because each product is designed in a special way that its visual is adopted taking into consideration the demands of every country; the idea is made for both medium and target audience.

The 2006 advertising campaign is created by an agency from Neuchatel called Inox Graphic Design. The pictures are made by Joel von Allmen. Generally the campaign, with its seductive and marvelous illustrations, focuses on the undiscovered secret and magic of a woman.

Looking at the pictures there can be outlined four elements that form the whole illustration. There are: the background with its brilliant effects; the core represented by Eva; the product of the brand and the signature of the advertising campaign represented through stardust. The magic that the latter creates adds mysterious features to the picture, also linking the main elements: the core and the product.