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- Concord Never Settles for Now
Founded in 1908 in Biel, Switzerland, Concord Watch Company had a clear objective to produce high quality watches, to the U.S. market in particular. The name took off after WWI and the brand significance was evident in a letter from the then American President, Henry Truman to Churchill and Stalin during the Potsdam peace conference along with the presentation of Concord clocks.