Rolex is a brand that every watch lover – American, Chinese or Russian – recognizes. This recognizability is one of the secrets of the company’s success. Rolex watches are something beyond simple time measurement instruments – first of all, they are status symbols. The appeal of a luxury Rolex watch is not in how good it tells time – it is as functional as a cheap one – but in the style with which it does it.
One of the reasons why Rolex became so well-known lies in the history of watchmaking. The company did not invent the wristwatch, but has contributed to the development of the industry. It is responsible for the invention of the first wristwatch displaying the second time zone, the first timepiece with a case water-resistant to 100 m and many others.
The brand’s continuing popularity is also rooted in quality of Rolex watches. Even in the early 20th century, the watchmaking house sent its watches to a Swiss observatory for testing. The company still follows this tradition. Nowadays, Rolex produces most of Swiss made certified chronometers. In fact, more than a half of the chronometers certified by the COSC (Contrôle Officiel Suisse des Chronomètres) are Rolexes.
It is not just long history and quality that have helped Rolex to become so recognizable. The company’s branding directors also have a few marketing tricks up their sleeves. They have an unusual way of increasing demand – some years ago, they simply reduced the number of Rolex retailers. Today, a very few watch retailers sell Rolex watches. As a result, demand has gone up.
Unfortunately, this decision of the company has a downside. Not of all those who want a Rolex have a possibility to purchase it, because demand exceeds supply. Of course, there is also the matter of price. Rolex watches are priced in four figures, and not many people can pay that kind of money.
Those 90% of people who can’t possibly afford a Rolex watch but want very much to have one have another opportunity. They can consider purchasing a replica Rolex watch. Rolex replicas feel and look exactly as the genuine watches, but they cost many times less. They even are as reliable – it has long been proved that quartz movements are more precise than mechanical ones. The range of Rolex replicas is very broad – the collection includes all three Rolex watch lines: Oyster Perpetual, Professional and Cellini. This collection is updated on an ongoing basis, so even recently introduced Rolex timepieces are soon replicated.
Purchasing a replica Rolex, one is not only given the opportunity to become owner of a reliable nice watch at a moderate price, but also gets a status symbol in the same package.